Our Editorial Standards

Who writes our content

Every guide, glossary entry and case study on LexGrow is produced by our editorial team — practitioners who work on digital growth for lawyers and law firms every day. We write only about what we do: SEO, local search, GEO/AEO (AI search), content and conversion for the legal sector in India. We do not publish guest content or AI-generated filler dressed up as expertise.

How we research and verify

Our guidance is grounded in hands-on client work and current best practice. We test recommendations against real engagements before publishing them, describe realistic timelines rather than guarantees, and avoid inflated claims. Where we share performance figures, we label them clearly as our own engagement benchmarks — not industry-wide statistics or promises of results.

Accuracy and corrections

We aim to keep every page accurate and current, and we revisit core guides as search engines, AI assistants and the rules around legal marketing evolve. Each article shows when it was last updated. If you spot something that needs correcting, email hello@lexgrow.in and we will review and fix it promptly.

Bar Council of India compliance

LexGrow exists to help lawyers be discoverable, never to help them solicit or tout. Our content and the strategies we recommend are designed to respect the Bar Council of India’s advertising norms: informational and educational, with no guarantees of outcome, no comparative claims, and no incentivised reviews. When the rules are nuanced, we err on the side of caution. See our explainer on BCI rules.

Independence

Our recommendations are based on what genuinely helps a firm grow, not on selling a particular package. We are transparent that LexGrow is a commercial agency; our content is free to read and use whether or not you ever work with us.