Launching a new law practice? The first 90 days of SEO set the trajectory for years. Here is a focused plan to build visibility from day one – without wasting effort or budget.
Days 1-30: foundations
- A fast, mobile-first website with clear practice-area pages.
- A claimed, fully-optimised Google Business Profile.
- Correct technical setup so Google can index you.
Days 31-60: content and local
- City and practice-area pages for what you handle.
- Your first educational articles answering client questions.
- Initial local citations and directory listings.
Days 61-90: authority and reviews
- Begin earning genuine reviews.
- Publish consistently and start light off-site outreach.
- Track enquiries and double down on what works.
Local wins can arrive within this window; competitive rankings build over the following months. For the full framework, see SEO for law firms.
This article is part of SEO for Law Firms in India – our in-depth pillar guide for Indian lawyers.
Read the full guide →Frequently asked questions
How should a new law firm start with SEO?
Begin with a fast website and optimised Google Business Profile (days 1-30), add city and practice-area pages plus first articles and citations (31-60), then build reviews, content consistency and light outreach (61-90).
How soon can a new law firm rank?
Local visibility for less competitive searches can appear within the first 90 days, while competitive organic rankings build over the following three to six months.