“What am I actually paying for?” is a fair question about SEO. Here is what a proper law firm SEO engagement looks like, month by month, so you know what to expect.
Month 1: audit and foundations
A full audit of your site, profile and rankings; technical fixes; keyword and competitor research; and a clear plan. Groundwork that everything else builds on.
Months 2-3: content and local
Practice-area and city pages, your Google Business Profile optimised, first articles published, and local citations built. Early local wins often appear here.
Months 4-6: authority and momentum
Consistent content, review generation, internal linking and initial off-site work build the authority that lifts competitive rankings. Enquiries start to grow.
Ongoing: compounding
SEO is not a project with an end date; it compounds. Rankings, traffic and enquiries keep growing as authority builds – which is why it out-performs ads over time.
Curious what it costs? See how law firm SEO is priced, or explore our SEO services.
This article is part of SEO for Law Firms in India – our in-depth pillar guide for Indian lawyers.
Read the full guide →Frequently asked questions
What is included in law firm SEO?
An audit and technical foundations, practice-area and city content, Google Business Profile and local optimisation, authority-building and reviews, and ongoing reporting – delivered over months, not days.
When will a law firm see SEO results?
Local wins often appear within the first two to three months, while competitive rankings build over months four to six and compound thereafter.