The hardest part of legal content marketing is often just deciding what to write. Here is a bank of content ideas for Indian law firms – all informational, all within BCI norms, all useful to the clients you want.
Answer real client questions
- “What are my rights if…” explainers for your practice area.
- “How long does [process] take?”
- “What documents do I need for [matter]?”
Explain process and procedure
- Step-by-step guides to a common legal process.
- What to expect at each stage of a case.
Local and practical
- Guides tied to your city’s courts and forums.
- Neutral updates on legal developments that affect ordinary people.
The rule of thumb: if it would help someone who never becomes your client, it is good content. See our content and authority guide.
This article is part of Content & Authority Marketing for Lawyers – our in-depth pillar guide for Indian lawyers.
Read the full guide →Frequently asked questions
What should law firms write blog posts about?
Answer real client questions, explain legal processes and procedures, and publish local, practical guides tied to your practice area and city – all informational and within BCI norms.
How do I know if content is compliant?
A useful test: if the content would help someone who never becomes your client, it is educational and compliant. If it exists mainly to tout or solicit, it is not.